Our Business Approach

Africa, including East Africa; is often referred to as a dead continent. Nothing seems to work, even for business, it could be considered a non-opportunity zone. But the story of Goodman Agencies Ltd in East Africa is different. It is a story of success against all odds.

Why has Goodman made a breakthrough in this country where many falter and even die?

They say, “We had a dream for our company in East Africa and we were not going to give up the dream come what may!” They further say: “We owe our success to having listened respectfully to the going away and doing the exact opposite.”

We managed to open a Pharmaceutical Agent Company in 1991, when in the opinion of many; it was not the right time. “We invested when the economy was on the downfall and the health sector was not a major economy contributor, since there was lack of business in this area. We believed as we still do that there is immense and probably under-exploited business opportunities in this continent.

Our business approach is based on the four virtuous traits.

COURAGE:

Here is what our team says:

In our market we gathered courage, courage to do what we were afraid to do. We learned that our doubts are traits that make us loose the good we often might win by fearing to attempt. Several times we were tempted to close down due to, poor civic events and infrastructure. But we did not. We opted to learn the way things are done and opted to be flexible and realistic.

CIRCUMSTANCES:

We learned that it is not the circumstances that hinder business in Kenya rather; it is lack of clear vision and appropriate implementation strategy. People are always blaming their circumstances for what they are. The people who get on in this world are the people who get up and look for the circumstances they want and if they can’t find they make them. In fact we learned a big lesson: “We can do anything we want,” We further recognized that Africa is changing and its business Ethics record is slowly improving. We have discovered that we could be part of this positive business change and claim our share.

PERSISTENCE:

The initial business climate would have easily made us withdraw from the market. We literally refused to give up. We learned that many of life’s failures are people who did not realize how close they were to success when they gave up. We believed that if we keep going, even in difficult circumstances, we would win! Indeed we have experienced
Phenomenal growth within a short period of time.

We gradually opted to introduce some more International Pharmaceutical Companies into the Kenyan market. As we experienced some success in Kenya, we decided to broaden our agency in Uganda, Tanzania and Rwanda. At the moment our presence in East Africa is firm and promising. We hope to expand our market share and team as we grow.

LOYALTY

Loyalty is achieved by continually listening to the needs of our clients whilst distributing them with Top quality Pharmaceutical Products. We make an effort of having a mutual understanding for the betterment of our business relations.

RESEARCH SUCCESS:

To gradually explore the market not leaving any stone unturned.

OPPORTUNITIES ARE EVERYWHERE!

And finally, Goodman in Kenya believes that the best is yet to come!